Tag Archives: business

Working with Liverpool ONE – Tickle the Ivories.

 

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A snap I took of Liverpool ONE whilst scouting the area.

Liverpool ONE is the largest open air shopping centre in the United Kingdom and the 5th largest overall. The district has helped Liverpool achieve what it deserves, and that is to be ranked as one of the best cities in the UK. It is hard to imagine what this great city would be like without Liverpool ONE, the drive it has given our city over the past decade has been staggering.


They were a few months away from releasing the pianos to take over the city with their very popular ‘Tickle the Ivories’ theme. During this time- pianos are left out in Liverpool ONE and people are encouraged to approach the keys and let their imaginations run wild. This year they ran a competition, allowing budding artists and creative minds alike to submit designs to decorate the pianos. This led to some fantastic work, bringing out the history of the city whilst maintaining that contemporary look.

 


The Production (Video & Audio)

Video

Liverpool ONE were seeking a bespoke video to showcase their eagerly anticipated tickle the Ivories theme, and of course we weren’t the only production company bidding for the job. There were a number of companies wanting to take on the production. Before we even started meetings we knew some of the shots we wanted, we scouted the area before
anything was confirmed.

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Mid shoot selfie (It has to be done).

We went away and developed a concept which we were very excited about. The concept was complex but we knew exactly how to achieve it- we had a number of meetings and Liverpool ONE put their faith in us, they rated our idea above a number of others and chose us. We wanted a story, and wanted to achieve a very particular 360 degrees shot which would be replicated throughout the video at 9 different locations. They were all ‘landmark locations’ throughout Liverpool and the surrounding areas, and had particular significance to the production.

Shooting locations included the Royal Liver Building, Liverpool Football Club’s home ground Anfield, as well as neighbouring football ground Goodison park, we also shot at St Georges Hall, Liverpool ONE and Seacombe ferry terminal just to name a few.

Audio

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Tony capturing audio on location.

Whilst ensuring we captured the perfect shots for each location, audio was also equally as important. We were using ‘The Entertainer’
by Scott Joplin as the soundtrack for the video which is now in the public domain, making it possible for us to use without encountering any copyright issues. We collaborated with a total of seven different pianists on the project, and had to instruct each pianist to play their own style of ‘The Entertainer’ whilst maintaining the same BPM as one another to create fluency in post production.

We captured professional audio from each pianist on location and mixed the track at various points in post-production. When watching the completed film the music cuts with the video, and at each cut you actually hear the pianist who is on screen playing their version, without even noticing the switch from the last pianist and last location within the track.

We took extra care with the sound design for this project, it has plenty of depth. The short film features a total of 28 added sound effects to create a diagetic, full living world within each location- whilst also maintaining the professional audio quality for the track.

Summary | Link to Tickle the Ivories 2016 – (https://www.youtube.com/watch?v=SfLniMDURLs)

This production was a brilliant one to be involved in. As a company we love challenges. We will always give our client what they want and more. Liverpool One found great success with the film, with it being viewed over 30,000 times on their social media channels.

Liverpool ONE told us it was a ‘masterpiece and that it is definitely above and beyond a normal social media video’.

Official Testimonial – “We put out a video brief to a few videographers but ultimately chose Core Media Productions because we were impressed with their particular idea for the film. We had multiple locations and filming dates, some with very early start times, but the guys had no complaints and were organised and professional each time. The final film was exactly what we were looking for – a very unique and creative idea – and the reaction to it has only been positive.”

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One of the shots we achieved for the video

Did you like the video? Let me know what you think. It is always interesting when someone can relate to you.

Thanks for reading,

Paul Williams

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Jumping out of our comfort zone, making that transition and the Core Media Productions studio.

In this post, I’m going to explain why everything will fall into place when the time is right, and also how important it is that you let it all happen naturally. If you’re planning anything long term, it needs to be developed, and nurtured.


Myself and my colleague have been working together now for about 8 years. Which is a long time considering we are only 24 years of age. We were 16 when we first tried our hand at film making and we loved it from the start. We were confident, but not naive enough to think we were going to be able to walk into arguably one of the most competitive industries in the world overnight. It was going to take time- it was always going to be the case, and we knew it.

Although we have been working together for a number of years, our company has actually only been incorporated for 3 years. In this past 3 years we have learnt a huge amount, the most important thing we have learnt is that experience is everything. When you leave university as a graduate, you know absolutely nothing. (Even if you have gained a lot of experience through placements etc). A 1st class degree in film theory alone will take you nowhere in production. An incredibly experienced professional in the industry who I know very well once told me “I’d hire somebody with no qualifications and a load of experience over somebody with a 1st class degree and no experience any day.” They were absolutely spot on. I wouldn’t change the industry in that respect. If you want to be paid to do one of the most creative jobs there is, then you need to be willing to put the work in beforehand, it’s a privilege. If you’re not willing to grind to get into that position, get a job elsewhere and don’t moan about your position. You don’t become successful by resting and having plenty of sleep.

The real world in film making initially is a big puzzle, particularly if you venture into owning your own company at a young age. You leave University where you have been engrossed by that whole undergraduate system for a number of years, (Which teaches you nothing about the real world in my opinion) and all of a sudden you’re not dealing with students anymore. Now you’re dealing with vastly experienced businessmen and women, solicitors, bank managers, accountants and professionals from a number of different industries. There’s no room for messing around. You’re not only dealing with them, you’re analysing them, trying to figure them out, and at the same time they’re doing the very same thing with you. Whilst doing all of this, you have to sacrifice, be disciplined, thick skinned, determined, you have to expand your skills, grow your business, keep up with the industry and manage your finances and budgets. You have to grow and uphold your reputation, which consists of performing to the best of your ability with every given opportunity. You have to literally be in the zone from the second you wake up until the second you go to sleep. It’s crazy. You have to learn from your mistakes, and you need to do so quickly. All of this at the age of 21, before even looking at your social life, paying your bills and other part time jobs etc. You’re not only out of your comfort zone, you’re absolutely miles away from it. How you react is the key, you need to blend right in and thrive off it. If you thrive off it, the results can be staggering.

All this leads to my next point.. 

 

Entering our 3rd year in business, we felt we were growing at a steady pace. We were missing one key thing, though. We felt that we needed somewhere that we could call home, somewhere that would give us an identity and really put us on the map- a place where we could work and reach our creative peak- a headquarters if you like.

This is when the Baltic Triangle in Liverpool came to mind. It already had a great reputation, and on that note I sent a quick message to the Baltic Triangle Facebook page and arranged a viewing for the next day. That next day we had a look around Elevator Studios and checked out a single space. We walked out of the building and knew instantly what we wanted, we rang straight back and told them we wanted the space. The day after that we signed a contract on our first space.

The Baltic Triangle has been growing for a while, but at the moment it really is coming into it’s own, it feels like it’s on the brink of providing  Liverpool with a major shift on the creative flank. All coming from a small area of the city which was once known to be a derelict area of empty warehouses.

6245ab_3c31fdfce4d04ec3a31a49f97aa3a3cd.jpgWe love our space, we invested plenty of time and effort into making it look and feel exactly how we wanted it to. Post-Production is absolutely key in film making, it’s where everything is built, it’s the brain of a job- it’s where we drink tea. In this case it was absolutely crucial that we made it feel right. Theres no better place for us to execute a 12 hour editing session than our own space, it’s perfect. We have provided clients with bespoke products that they’re proud of from these two very seats and they come back for more, it’s very satisfying. We have 24 hour access, kitchen facilities, toilet facilities, a well equipped meeting room and a safe, secure building. We are very grateful to the owners of our space who give us the freedom to express ourselves, and also to the other residents who together make the space bleed with creativity and talent.

I honestly believe that we moved into our studio space at the right time, any earlier and it would have been far too premature- the line was that fine. We’ve had some fantastic jobs since being incorporated. Some that at times required hiring and directing a crew of upto 15 people. We’ve also had jobs that required very intricate, strategic planning over a sustained period of time. We had to learn our trade, we had to make some mistakes in order to grow. In the past five months since moving into our space, we have been far more active than we have been in the past three years combined. Progress is beautiful when you put your all into something. The fact that we haven’t received a penny of funding or any start up loans makes everything that bit more rewarding. We’ve done it ourselves over a 7-8 year period through relentless hard work.

You have to crawl before you can walk.

 

I Hope you like my post, can you relate to it? How does your office space work for you, let me know!

 

Paul.

Liverpool Spring 10K

On the 3rd May 2015 we Directed the Video Production for the Liverpool Spring 10K. The race is held annually by Merseyraces in Sefton Park of Liverpool, UK. This year, almost four thousand people embarked onto Sefton Park to take part in the event. We at Core Media Productions were commissioned to produce two videos to showcase the event, a short ‘teaser’ video and another longer ‘highlights’ video.

We held numerous meetings with the race organiser, most of these meetings being at the location itself, enabling us to also recce the location in different weather conditions. The meetings were very productive and consisted of planning absolutely essential
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and precise instructions for our team to follow individually during the event. The crew on the day was made up of two camera operator/directors, two camera operators and one audio operator. Each member of our team had their own intricate briefing and itinerary to abide by on the day, which was personalised by us, based on their role within the crew.

Arriving on the site a number of hours early, almost stranded by torrential rain, we fought through the conditions, set up our gear and got on with the job. Throughout the afternoon the weather drastically improved, making it a lot easier for us!

Vital pieces of equipment were needed for us carry out the job to the highest possible standard. Based on both our own knowledge of the industry and also on the information we received from our client, we rigged up the crew with radio communications, making it easy for us to communicate effectively across the 235 acre spread of land. Among our equipment we also had a variety of camera rigs, a crane jib, a camera slider and professional audio devices to capture every pivotal detail.

The event was a great success, we teamed up with a number of top brands on the day, including globally recognised Lucozade Sport and John West Tuna. After the race day we worked non stop in the studio to edit the sequence together based on very particular details provided by Merseyraces.

After receiving the two videos, Merseyraes gave us a glowing testimonial, which we are very proud of. “Core Media Productions worked tirelessly and delivered exactly what I asked for. Their enthusiasm and work ethic is second to none and I can’t recommend them highly enough” 

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You can watch both videos here:

Teaser Video – https://www.youtube.com/watch?v=F4ExLZjFMp4

Highlights Video – https://www.youtube.com/watch?v=rsd0BAZ9UNo

I hope you enjoyed my post, this particular job was one that we at Core Media Productions thoroughly enjoyed!

Run up to directing The MBC Awards

Whilst I was still at university The Nubian Times had been so impressed with our work that they called us and invited us to Manchester for a meal. We sat at the table and I ordered a fish salad, it was tasty- I drank champagne with that also. I can’t remember what Tony ordered but he also had champagne! We had no idea what we were in Manchester for until we arrived for the meal. The Nubian Times just threw it out there at us. They wanted to commission us to direct and orchestrate The first MBC Awards in The Hilton Hotel of Manchester, Deansgate- this was to be a massive gig full of high profile figures. We held numerous meetings and told them what we thought should happen production wise at the event and also gave them our opinion of what would work best. This was an opportunity we relished and we couldn’t wait to start.

First we produced a short promo for the event which featured Esco Williams, a MOBO Award winner who we had worked with before as well as Mr Zipp and Cleo Higgins both whom had been very successful particularly in Britain’s Got Talent and The Voice UK. It was great working with these artists, very known and talented people who were a pleasure to direct.

After producing the promo we were finally putting the final touches in place preparing for the event- we were about to direct a massive event which was basically unheard of for people in the industry at our age.