Tag Archives: creative

Working with Liverpool ONE – Tickle the Ivories.

 

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A snap I took of Liverpool ONE whilst scouting the area.

Liverpool ONE is the largest open air shopping centre in the United Kingdom and the 5th largest overall. The district has helped Liverpool achieve what it deserves, and that is to be ranked as one of the best cities in the UK. It is hard to imagine what this great city would be like without Liverpool ONE, the drive it has given our city over the past decade has been staggering.


They were a few months away from releasing the pianos to take over the city with their very popular ‘Tickle the Ivories’ theme. During this time- pianos are left out in Liverpool ONE and people are encouraged to approach the keys and let their imaginations run wild. This year they ran a competition, allowing budding artists and creative minds alike to submit designs to decorate the pianos. This led to some fantastic work, bringing out the history of the city whilst maintaining that contemporary look.

 


The Production (Video & Audio)

Video

Liverpool ONE were seeking a bespoke video to showcase their eagerly anticipated tickle the Ivories theme, and of course we weren’t the only production company bidding for the job. There were a number of companies wanting to take on the production. Before we even started meetings we knew some of the shots we wanted, we scouted the area before
anything was confirmed.

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Mid shoot selfie (It has to be done).

We went away and developed a concept which we were very excited about. The concept was complex but we knew exactly how to achieve it- we had a number of meetings and Liverpool ONE put their faith in us, they rated our idea above a number of others and chose us. We wanted a story, and wanted to achieve a very particular 360 degrees shot which would be replicated throughout the video at 9 different locations. They were all ‘landmark locations’ throughout Liverpool and the surrounding areas, and had particular significance to the production.

Shooting locations included the Royal Liver Building, Liverpool Football Club’s home ground Anfield, as well as neighbouring football ground Goodison park, we also shot at St Georges Hall, Liverpool ONE and Seacombe ferry terminal just to name a few.

Audio

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Tony capturing audio on location.

Whilst ensuring we captured the perfect shots for each location, audio was also equally as important. We were using ‘The Entertainer’
by Scott Joplin as the soundtrack for the video which is now in the public domain, making it possible for us to use without encountering any copyright issues. We collaborated with a total of seven different pianists on the project, and had to instruct each pianist to play their own style of ‘The Entertainer’ whilst maintaining the same BPM as one another to create fluency in post production.

We captured professional audio from each pianist on location and mixed the track at various points in post-production. When watching the completed film the music cuts with the video, and at each cut you actually hear the pianist who is on screen playing their version, without even noticing the switch from the last pianist and last location within the track.

We took extra care with the sound design for this project, it has plenty of depth. The short film features a total of 28 added sound effects to create a diagetic, full living world within each location- whilst also maintaining the professional audio quality for the track.

Summary | Link to Tickle the Ivories 2016 – (https://www.youtube.com/watch?v=SfLniMDURLs)

This production was a brilliant one to be involved in. As a company we love challenges. We will always give our client what they want and more. Liverpool One found great success with the film, with it being viewed over 30,000 times on their social media channels.

Liverpool ONE told us it was a ‘masterpiece and that it is definitely above and beyond a normal social media video’.

Official Testimonial – “We put out a video brief to a few videographers but ultimately chose Core Media Productions because we were impressed with their particular idea for the film. We had multiple locations and filming dates, some with very early start times, but the guys had no complaints and were organised and professional each time. The final film was exactly what we were looking for – a very unique and creative idea – and the reaction to it has only been positive.”

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One of the shots we achieved for the video

Did you like the video? Let me know what you think. It is always interesting when someone can relate to you.

Thanks for reading,

Paul Williams

Determination, motivation and the hunger to succeed. Finding your passion.

If you work in an industry that requires plenty of hard work, grit and determination to succeed then you will appreciate this post. If you work in the creative industries you will definitely appreciate this post. Determination, motivation and the hunger to succeed are extremely important. In the Film and Media industry plus many of the other creative industries however it is absolutely fundamental- it’s compulsory. I believe everybody naturally has these attributes innate to an extent, some people just tend to exert them more than others. I also believe that every person can use them to the full extent depending on when they find their ‘passion’. You may be 50 years old until you find your passion, but when you do find it you will know deep inside how motivated and determined you can be- It can take you to places inside you that you never knew existed. It can be scary.

Fortunately for me, I found my passion at the tender age of 16. I have always thought outside of the box since being a child, had a specific outlook on life- I have always been a determined person. However, when I found film making it was clear to me I had found what I love doing. My natural flare to succeed and the mental existence of drive I had inside of me increased by a dramatic scale, taking me to the next level. It is clear when this happens, the important thing to do when you find it, is to take it in your stride and nurture it. I stand by the quote from The Pursuit of Happiness featuring Will Smith when he says to his son “You got a dream. You gotta protect it. People can’t do somethin’ themselves, they wanna tell you, you can’t do it. If you want somethin’, go get it.”. What I have experienced is that you will find your passion, it will become clear to others that you have this passion- some people will then try to shut you down. It has happened to me a number of times since discovering film making. I have proven people wrong time and time again. You need to protect your passion and your dream when you discover it. Luck, determination and natural talent combined together equals success. If you can balance these three, you will succeed. Luck is something you can anticipate; you can put yourself in a certain position and create your own luck- talent and determination is what happens naturally. What I have also found is that if you can collaborate with someone who has the same levels of determination, motivation and hunger to succeed as you do, the results are phenomenal. I have found this with my colleague and best friend Tony Bessant, my partner in crime. We are basically telepathic in everything we do, and the result of this has been extraordinary.

Personally

I’m a deep thinker and life in general fascinates me, being a selfless person I respect others around me more than most people. I discovered film making at the age 16, acting and creativity was always something I loved, along with creating stories and scenarios in my head. After completing my A levels, I studied at University and graduated meaning I am educated to degree level, even though I was advised as a youngster by a tutor that it wasn’t worth me trying for 6th form as it ‘Weren’t right for me’. I am now a Company Director at my own Film/Media company Core Media Productions LTD at the age of 22, along with Tony Bessant. Our hunger to succeed is greater than it has ever been before. The future is exciting. I wake up every morning and look at a quote on my wall which reads “I wanted to make it and I was gonna’ make it regardless of what anybody said”. This is a quote by Eminem, probably the biggest inspiration in life.

Summary

If you haven’t already found your passion, go out and try new things. It will become obvious when you find it, you will know deep inside. Push it to the absolute limit and keep your dream alive no matter what it takes, protect it. You will get to where you want to be. It will become a case of ‘when’ not ‘if’. Chase your dream and surround yourself with positive people who share the same levels of motivation, determination and hunger to succeed as you do. If someone tries to shut it down, ditch them- you don’t need them in your life. The best things don’t come to those who wait, they come to those who pick themselves up time and time again and strive to be the best.

 Do you have a passion? Can you relate to this? Drop a comment i’d love to hear your story!