Liverpool ONE is the largest open air shopping centre in the United Kingdom and the 5th largest overall. The district has helped Liverpool achieve what it deserves, and that is to be ranked as one of the best cities in the UK. It is hard to imagine what this great city would be like without Liverpool ONE, the drive it has given our city over the past decade has been staggering.
They were a few months away from releasing the pianos to take over the city with their very popular ‘Tickle the Ivories’ theme. During this time- pianos are left out in Liverpool ONE and people are encouraged to approach the keys and let their imaginations run wild. This year they ran a competition, allowing budding artists and creative minds alike to submit designs to decorate the pianos. This led to some fantastic work, bringing out the history of the city whilst maintaining that contemporary look.
The Production (Video & Audio)
Liverpool ONE were seeking a bespoke video to showcase their eagerly anticipated tickle the Ivories theme, and of course we weren’t the only production company bidding for the job. There were a number of companies wanting to take on the production. Before we even started meetings we knew some of the shots we wanted, we scouted the area before
anything was confirmed.
We went away and developed a concept which we were very excited about. The concept was complex but we knew exactly how to achieve it- we had a number of meetings and Liverpool ONE put their faith in us, they rated our idea above a number of others and chose us. We wanted a story, and wanted to achieve a very particular 360 degrees shot which would be replicated throughout the video at 9 different locations. They were all ‘landmark locations’ throughout Liverpool and the surrounding areas, and had particular significance to the production.
Shooting locations included the Royal Liver Building, Liverpool Football Club’s home ground Anfield, as well as neighbouring football ground Goodison park, we also shot at St Georges Hall, Liverpool ONE and Seacombe ferry terminal just to name a few.
Whilst ensuring we captured the perfect shots for each location, audio was also equally as important. We were using ‘The Entertainer’
by Scott Joplin as the soundtrack for the video which is now in the public domain, making it possible for us to use without encountering any copyright issues. We collaborated with a total of seven different pianists on the project, and had to instruct each pianist to play their own style of ‘The Entertainer’ whilst maintaining the same BPM as one another to create fluency in post production.
We captured professional audio from each pianist on location and mixed the track at various points in post-production. When watching the completed film the music cuts with the video, and at each cut you actually hear the pianist who is on screen playing their version, without even noticing the switch from the last pianist and last location within the track.
We took extra care with the sound design for this project, it has plenty of depth. The short film features a total of 28 added sound effects to create a diagetic, full living world within each location- whilst also maintaining the professional audio quality for the track.
Summary | Link to Tickle the Ivories 2016 – (https://www.youtube.com/watch?v=SfLniMDURLs)
This production was a brilliant one to be involved in. As a company we love challenges. We will always give our client what they want and more. Liverpool One found great success with the film, with it being viewed over 30,000 times on their social media channels.
Liverpool ONE told us it was a ‘masterpiece and that it is definitely above and beyond a normal social media video’.
Official Testimonial – “We put out a video brief to a few videographers but ultimately chose Core Media Productions because we were impressed with their particular idea for the film. We had multiple locations and filming dates, some with very early start times, but the guys had no complaints and were organised and professional each time. The final film was exactly what we were looking for – a very unique and creative idea – and the reaction to it has only been positive.”
Did you like the video? Let me know what you think. It is always interesting when someone can relate to you.
Thanks for reading,