Tag Archives: production

Working with Liverpool ONE – Tickle the Ivories.

 

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A snap I took of Liverpool ONE whilst scouting the area.

Liverpool ONE is the largest open air shopping centre in the United Kingdom and the 5th largest overall. The district has helped Liverpool achieve what it deserves, and that is to be ranked as one of the best cities in the UK. It is hard to imagine what this great city would be like without Liverpool ONE, the drive it has given our city over the past decade has been staggering.


They were a few months away from releasing the pianos to take over the city with their very popular ‘Tickle the Ivories’ theme. During this time- pianos are left out in Liverpool ONE and people are encouraged to approach the keys and let their imaginations run wild. This year they ran a competition, allowing budding artists and creative minds alike to submit designs to decorate the pianos. This led to some fantastic work, bringing out the history of the city whilst maintaining that contemporary look.

 


The Production (Video & Audio)

Video

Liverpool ONE were seeking a bespoke video to showcase their eagerly anticipated tickle the Ivories theme, and of course we weren’t the only production company bidding for the job. There were a number of companies wanting to take on the production. Before we even started meetings we knew some of the shots we wanted, we scouted the area before
anything was confirmed.

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Mid shoot selfie (It has to be done).

We went away and developed a concept which we were very excited about. The concept was complex but we knew exactly how to achieve it- we had a number of meetings and Liverpool ONE put their faith in us, they rated our idea above a number of others and chose us. We wanted a story, and wanted to achieve a very particular 360 degrees shot which would be replicated throughout the video at 9 different locations. They were all ‘landmark locations’ throughout Liverpool and the surrounding areas, and had particular significance to the production.

Shooting locations included the Royal Liver Building, Liverpool Football Club’s home ground Anfield, as well as neighbouring football ground Goodison park, we also shot at St Georges Hall, Liverpool ONE and Seacombe ferry terminal just to name a few.

Audio

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Tony capturing audio on location.

Whilst ensuring we captured the perfect shots for each location, audio was also equally as important. We were using ‘The Entertainer’
by Scott Joplin as the soundtrack for the video which is now in the public domain, making it possible for us to use without encountering any copyright issues. We collaborated with a total of seven different pianists on the project, and had to instruct each pianist to play their own style of ‘The Entertainer’ whilst maintaining the same BPM as one another to create fluency in post production.

We captured professional audio from each pianist on location and mixed the track at various points in post-production. When watching the completed film the music cuts with the video, and at each cut you actually hear the pianist who is on screen playing their version, without even noticing the switch from the last pianist and last location within the track.

We took extra care with the sound design for this project, it has plenty of depth. The short film features a total of 28 added sound effects to create a diagetic, full living world within each location- whilst also maintaining the professional audio quality for the track.

Summary | Link to Tickle the Ivories 2016 – (https://www.youtube.com/watch?v=SfLniMDURLs)

This production was a brilliant one to be involved in. As a company we love challenges. We will always give our client what they want and more. Liverpool One found great success with the film, with it being viewed over 30,000 times on their social media channels.

Liverpool ONE told us it was a ‘masterpiece and that it is definitely above and beyond a normal social media video’.

Official Testimonial – “We put out a video brief to a few videographers but ultimately chose Core Media Productions because we were impressed with their particular idea for the film. We had multiple locations and filming dates, some with very early start times, but the guys had no complaints and were organised and professional each time. The final film was exactly what we were looking for – a very unique and creative idea – and the reaction to it has only been positive.”

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One of the shots we achieved for the video

Did you like the video? Let me know what you think. It is always interesting when someone can relate to you.

Thanks for reading,

Paul Williams

A Level Film and Media

Studying A level Media was a massive transitional period in my life that gave me a frightening amount of desire for Film and Media. It made me realise I wanted to make films, that was the reality and it still lives with me to this day. I am constantly hungry for it, my mind never stops. I look back on this period of my life and it greets me with a smile. Kris Mansfield and Andrew Mackenzie loved the passion and would show our work to other students, as well as at open days long after we left.

Instinct

At the tender age of 16, Myself, Tony and Phil were very eager to start making our first trailer for our A Level Media coursework. We are all outgoing people who love to try new things, and more than anything we liked working together- we worked very well together actually! Each group was given a handheld JVC tape camera which had seen better days, but it did the trick, along with a cheap tripod which we put money in together to buy! A long-haired Tony back then said to me, “Hey lad, I’ve bought some fake blood off Ebay, we will try it out later.” That night we went onto a field, Tony filled his mouth with fake blood, he laid down on the floor and I dragged him by his legs out of the frame of the camera- over and over until we got it perfect. It was hilarious and we loved doing it. This was the first shot we ever filmed!

I always remember when we did our first cut in the horror trailer for Media A level. We were stood on a hill and myself, Tony and Phil watched the video back with the freezing air blasting around us, red noses on show and cold hands. After watching the very short clip which consisted of Phil walking through a car park the three of us screamed and high-fived each other. We would go out on various nights laughing and joking whilst making the trailer- It was a good time. A time for us to explore and discover our love for this subject.

Running

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After we finished our A Level trailer, in particular myself and Tony spoke frequently of how we loved making it. We loved seeing the final product and producing this fictional world, it completely gripped us! He told me that he wanted to make another trailer for his coursework and insisted that I helped him do it, to which I obviously couldn’t wait for! Making Running, a fictional gangster trailer featuring two main protagonists played by the both of us was a lot of fun. I love acting and this was a chance to be able to express myself a little. We had a sort of knack for working together. Throughout making it we discovered an awful lot, we discovered we could work to a very high standard together under pressure. Strange really as we barely knew each other before 6th form. More than anything though we were by this point best friends and used to constantly talk about different things we could make in film. We discovered that we could write scripts and also act together seamlessly. Running has some very exceptional shots in it even looking back now. The opening shot of the boot of the car opening was one which we loved and stole from Pulp Fiction. For weeks we would be out at night shooting this trailer which all just seemed a laugh at the time, it never felt like we were producing coursework- and of course our tutors loved it! 

Ambitions of a Realist

After making Running with Tony we decided we needed to make something else as soon as possible, so we did. Almost straight away we started on making another trailer Ambitions of a Realist. This featured one main protagonist in myself and was a fictional biography of a man who was striving to succeed in life, even with the odds against him. In this particular trailer we experimented with different shot types and pulled off some very surprising shots based on limited equipment we had. We would not settle for anything less than the crane shot we so desperately wanted, did we get a crane shot? I wouldn’t say a ‘crane’ shot

dwbut we got the camera 12 foot in the air. After walking into my house with Tony, shuffling around for something to use as a ‘crane’, we asked my mum, “What can we use to get the camera up high in the air.” To which she gave us a washing pole. We strapped enough tape around that washing pole and camera that it would have held an elephant down. Of course the crane shot worked very well, with Kris, our tutor saying, “How on earth did you do that.” We laughed, of course. We also used an overhead projector trolley as a dolly which worked very well- we executed that shot perfectly. I grabbed the camera at one point and ran to where the airplanes take off at Liverpool Airport to get the shot we wanted!  After making this trailer I wanted to try to use it for my coursework. I had already wrote an essay on the American Dream and so I found a way to use it in conjunction with that after asking the tutors, which I was absolutely thrilled with.